Category Archives: marketing

Creative way of learning enterprise skills

Year 7 pupils from PHSG tackled business and creative tasks during an enterprise day with great enthusiasm and interest. The enterprise day was organised by the University of PlymouthFutures Entrepreneurship Centre and a Plymouth based ‘not-for-profit’ organisation Flameworks.

Enterprise days are designed to engage pupils in creative enterprise learning activities and develop their business and entrepreneurial skills. What’s more the enterprise days develop their soft skills such as communication, creative problem solving, time management, teamwork and presentation skills. Furthermore, the days give pupils the opportunity to work for and with a real business.

It is never too soon to encourage students to understand that as well as achieving their academic grades they need to have a broad portfolio of employability skills. Enterprise activities are a valuable way to develop these skills and encapsulate our school motto ‘For life, not school, we learn’.  With this in mind, it was very impressive to see our Year 7 students organise themselves, delegate, plan and meet the very tight deadlines they were given.  Working with the Plymouth University Futures Entrepreneurship team and local artist Christina Peters was an enriching experience and we look forward to welcoming them back into Plymouth High in the near future.”  Heather Longford, Careers & Work Experience Coordinator

For this specific enterprise day pupils were asked to suggest ideas on how to promote Flameworks courses and facilities among young people; to suggest new courses that Flameworks can offer for young people and to create a leaflet to help market their facilities. The pupils also had to prepare a 2 minute poster presentation explaining the marketing and promotional strategies.

Most of the morning was spent working with clay creating beautiful pendants or other clay objects and imprinting plants and other natural objects onto the clay. The morning was follow by a lecture on marketing and group work. The pupils enjoyed working in their groups, especially because the group allocation was arranged specifically so that, the pupils would work with the peers they did not know.

I was thrilled with the high level of the presentations, especially how creatively the tasks were approached. Creating short theatre performances in their presentations, using acting, creating songs, dancing and presenting with such a confidence was only one of the highlights of this exciting enterprise day full of collaboration, team work and creative learning.

I enjoyed the whole process of planning, creating the activity, spending the day at PHSG and seeing the outstanding results of the pupils’ creative hard work. The girls worked with such enthusiasm and were so proud of their work. All of them were excellent and it was very rewarding to see them thriving and excelling in everything they did during the day. I think it is very important to put learning in context and give pupils the opportunity to work for a real business. We specifically chose a task – where the target audience were young people – this gave pupils the opportunity to relate to the task closely and allowed us and the business to see the marketing improvements through their open and critical eyes.

I can only echo Elena’s written account of the successful outcome of the Enterprise day. I was totally impressed with the enthusiasm of the girls and their creative approach to the tasks on all levels, including the making of the clay pendants as well as the fantastic business and marketing materials and ideas they were able to produce within such a short time frame. The day surely demonstrated to me, what can be achieved with a focussed entrepreneurial creative business approach combined with creative skills and fun. It also highlighted the demand for new craft and arts courses for younger audiences and demonstrated a strong desire of young people to get involved in participatory exciting hands-on making activities and processes. As a representative of Flameworks artists and educators, I feel inspired by the positive buzz of the day, to help creating more course and workshop opportunities for young people to get involved and access our facility” Christina Peters.

In the words of Lucy Rodriques-Cova, a final year Faculty of Business student “I really enjoyed working as a Student Ambassador for the Enterprise Day. It was great to see the year 7’s come up with such innovative marketing ideas. They were extremely enthusiastic during their presentations and they were a pleasure to work with”.

I am looking forward to many more new creative and enterprising learning days.

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Connecting enterprise skills with innovative fashion

The development of enterprise skills is high on the schools agenda. Enterprise is more than the creation of entrepreneurs, it is about a can-do, positive attitude and equipping people with the confidence to develop a career and vocational interests. Enterprise therefore supports the development of a wide range of work, professional skills and capabilities, including resilience, risk taking, creativity and innovation, as well as a self-belief that starting a business is a viable career choice and one of the most exciting and challenging things a person will ever do (Lord Young, 2014).

Last Thursday, 12th October, Heather Longford and Gemma Westaway, from Plymouth High School for Girls organised an Enterprise Day for Year 8 (120 pupils). Terms such as Business knowledge, branding, corporate identity and marketing were explored via a task related to the world of fashion. Through the task of creating a new product (a fashion garment) students had to be creative, innovative, work under pressure and keep to a deadline. The task allowed students to apply their business knowledge, develop their negotiating skill, and learn about costing, branding and marketing etc. On the day, Plymouth University business student ambassadors helped pupils with their business task and research.

We really appreciated all the business advice and guidance the girls were given by the Plymouth University Business Student Ambassadors. Enterprise activities are a valuable way to develop skills the students will need throughout their careers. They encapsulate our school motto “For Life, Not School, We Learn,” Heather Longford, Careers & Work Experience Coordinator, Plymouth High School for Girls.

The PHSG pupils approached the enterprise activity and the various tasks with enthusiasm and a healthy competitive outlook. Group work, creativity and research led the day into a happy and successful catwalk presentation where a panel judged the best presentation and design.

Economics, business and enterprise education is about equipping children and young people with the knowledge, skills and understanding to help them make sense of the complex and dynamic economic, business and financial environment in which they live. It should help them leave school well-informed and well-prepared to function as consumers, employees and potential employers (Ofsted, 2011).

The rise in entrepreneurial activity has amounted to 600,000 more microbusinesses (firms with 0–9 employees) in existence than there were when the recession first began in 2008, and 40% more than at the turn of the century (Salvation in a start-up? RSA, May 2014.) The young generation is facing an absolutely unique economic and working environment. The most noticeable difference is that today’s young generation is more likely than ever before to set up and run their own business.

At the event, students were divided into groups to work with pals they do not usually get the opportunity to work with. Via group work students learn soft-skills that are crucial for their future employment. Moreover, active involvement in group work reinforces the learning experience further.

It was great to see the girls thriving and enjoying the enterprise day.

Students used various recycled fabrics and other material

Entrepreneurial Students successfully pitch for start-up funding through BETA Enterprise

A monthly subscription service to help people with depression, a social enterprise based around West African cooking, and a way of using technology to improve golfing technique are among the student enterprises awarded funding through a University of Plymouth initiative.

Student travel companies, adventurous team building services and a series of enterprises based around virtual reality have been awarded business start-up grants after impressing judges as part of the BETA Enterprise programme, run by Plymouth University’s Futures Entrepreneurship Centre.

The annual competition encourages budding business innovators to develop ideas in partnership with current academics and successful alumni.

Running from October to May, BETA Enterprise is open to current students at the University, with the potential for them to earn (with support from their Faculty) up to £1,500 in the form of a grant to develop their ideas.

In 2017, 13 student start-ups have been awarded funding.

Amber Strong who runs the BETA Enterprise programme at the University, said:

“It was brilliant to see proactive student start-ups tackling diverse areas such as virtual reality training, coastal sustainability and student travel. BETA Enterprise provides students with a clear programme of support to help them grow and develop their skills business ideas from formation to creation providing mentoring from a variety of business experts along the way. It is an integral part of their university experience and parallels the opportunities that exist within work-based placements.”

Over six hundred students attended BETA Enterprise activities including guest lectures by entrepreneurial alumni, skills development workshops, networking and pitching opportunities over the 2016/2017 academic year.

Additionally, students registered on the core start-up element of the programme regularly met with local business mentors (including the University’s Entrepreneurs in Residence), who were available on a weekly basis.

Students were also able to fine-tune their ideas at the annual Business Plan Hackathon before pitching to the BETA funding panel in either January, March, April or May.

This year’s successful students, awarded up to £1,500 per group to develop their ideas, are:

  • Sophie White – Sending Smiles, helping people suffering with depression and anxiety smile and feel they have a helping hand to get through it;
  • Ian Dawson – Pro Golf Analysis, using technology to provide detailed one to one feedback to improve your golfing technique;
  • Marc Rowbury – Vinyl Drip, upcycling discarded vinyl’s into art for the modern home;
  • James Mugridge, Alex Dodd and Lorelei Smith – SHAKA student travel, a travel company providing adventure sports holidays specifically for student sport societies;
  • Jerome Kennard – ERLY, a student to business/start-up skills match application. Getting students valuable work experience with local start-ups;
  • Stephanie Jasper – Your High Life, Suspended tenting adventure getaways and corporate team-building experiences. Let the experts set up a suspended tent for you, between 4 and 40 feet above the ground;
  • Hannah Fleming – The Monogram Co., minimalist monogrammed tote bags;
  • Ethan Taylor – Callero, Traditional African cooking sauces with a percentage of the profits sent to food nutrition charities working in Senegal and West Africa. Food packed with passion, flavour and social goodness;
  • Tristan Schnegg – City Line Up, a music event App based on a city-by-city focus and great visual booking experience;
  • Nicholas Wade – Nikomus Games. Virtual Reality games development and educational training programmes using gamification;
  • Sam Perriton-Branch, Jake Holland and Corrie Barton – Feisty Crab Studios. Virtual Reality games development with a social focus and retro look;
  • Matthew James, Dan Livings, Jamie Cox – Total Distraction, Virtual Reality games development and potential to create gamification based training programmes for the medical sector;
  • Joshua Beech and Barnaby Hollingsworth – Nurdle – Beach nurdle plastic collecting along local beaches with great international expansion potential and up-cycling of the plastic beach nodules to raise awareness and funds to expand their beach plastic collection capacity.


Jodine Boothby – My Gummee Story and how to market yourself!

*Guest feature from Igniting Enterprise (Plymouth University’s student lead entrepreneurship society)

Hello everybody!

We at Igniting Enterprise are incredibly happy to announce our next event in our series of guest talks (in collaboration with both the Plymouth Business and Marketing Societies), this time with inventor and Managing Director of Gummee Ltd Jodine Boothby, at 5pm-6pm on the 22nd of March in Babbage room 213!

Jodine is the incredibly creative, hard-working and passionate inventor of the worlds first baby teething mitten the Gummee Glove, which in the space of about 5 years she has turned from a eureka moment watching her son chewing on a sock to easy his teething pain as a baby, to a business with an annual turnover of over £200,000, with products currently being sold at retailers such as Toys R Us and Argos!

Jodine will be coming down to the University to discuss her story in setting up Gummee Ltd, from having to sell her jewellery in order to raise funds for an initial run of her products, to successfully launching at a trade show in Birmingham, and much more, whilst also giving her tips on how to successfully market yourself as a future employee and entrepreneur!

This event is definitely not one to miss, so make sure to show your interest via Eventbrite, or through the Igniting Enterprise, Business Society or Marketing Society social media pages, in order not to miss out!




Wed, March 22, 2017

5:00 PM – 6:00 PM GMT

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Babbage Building Room 213

24 James Street



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GAIN 20 Business Q & A for students

This free session will see four distinguished members of the GAIN20 network discuss their business journeys and answer questions from the audience.

The four speakers will be:

Will Hayler – CEO of Wavelength Media & Director of the Ticket To Ride Group

Melissa Mercer – CEO & Founder of Pixxcell

Lucy Cox – Director & Co-Founder of Halto

Chris Weavill – Chief Operating Officer & Co-founder of Hertzian

A wealth of collective experience is held by this group of entrepreneurs, GAIN and the BETA Enterprise Programme invite you to hear their stories of how they went from initial business idea to the successful businesses which are running today. The panellists are keen to hear your questions about any aspect of starting and running a business from how they financed their ideas, to what worked and didn’t work for them in marketing and sales. What were their greatest challenges, achievements and learning points? Google their businesses, look them up on LinkedIn and come up with some questions in advance.

This free event is open to all Plymouth University undergraduate/postgraduate students and staff.

About GAIN

GAIN is a free service for South West businesses at any stage of their journey – from pre-start-up to established companies, based within the University of Plymouth. GAIN launched the GAIN20 in 2016, a new network which is giving the most innovative and exciting businesses in Devon, Cornwall and Somerset exclusive access to a unique series of opportunities and support over 12 months. GAIN is a unique offer which can connect all businesses to:

Start-up assistance and advice

Business development

High growth mentors


Access to state-of-the-art-facilities and expertise



EVENT DATE: 7th February 2017

TIME: 12-1pm

VENUE: Lecture Theatre 1, Roland Levinsky Building, Plymouth University

The event is free to attend for all current PU students. Please book your place via this link.

Students may register to join the BETA Enterprise programme anytime between October and May.