“The Mount Batten Centre Charity Trust is delighted to be providing high-quality educational opportunities for students of Ivybridge Community College which have true vocational value. We’ve been thoroughly impressed by the student’s findings and as true testimony to their work will be implementing some of their results. Many thanks to the Futures Entrepreneurship Centre at Plymouth University for co-ordinating the programme” Sam Waites Watersports and Activities Manager Mount Batten Centre Charity Trust
The future world of work is changing and young people need to be ready to demonstrate and evidence their soft and hard skills in a very competitive work environment. We know that employers value experience and recruiters look for evidence of soft and hard skills. The internet is full of links to pages offering employment advice and lists of necessary soft employability skills. Some of the most sought after skills are: teamwork, management, leadership, communication, analytical learning, problem solving, technical literacy, academic competence, creative and innovative thinking and commercial awareness.
One of the challenges for young people is the ability to demonstrate and clearly communicate their skills.
The Enterprise Days are designed to help pupils to develop and demonstrate their employability and enterprise skills, and in particular to develop teamwork, problem solving, time management, creative thinking, leadership, business acumen, and communication and presentation skills.
Futures Entrepreneurship Centre at the Faculty of Business at the University of Plymouth together with the Mount Batten Watersports and Activities Centre organised an enterprise day for Ivybridge Community College. The activity was part of Enrichment week which offers pupils an opportunity to try new things; helping them to develop their characters; find out more about their interests and passions; and invest in their social, moral and cultural life-skills. The activities including Sports, Arts, Music, community development and work experience help improve students’ future employability, boost self-confidence, develop leadership skills, instil self-motivation, overcome fears and help them succeed in society.
On this day Year 8 and Year 9 pupils’ task was to propose ideas on how the Mount Batten Centre could attract more young people to join their activities and how the centre could market and promote the activities more effectively to the target audience.
Pupils worked all morning in small teams researching competition, having group discussions, conducting a primary research, designing activities and preparing their presentations.
Pupils researched competitor water sports providers based in Newquay, Teignmouth and other centres across the entire UK. What’s more pupils critically analysed the cost of the activities, compared and analysed the social media content, searched for new activities and proposed new promotional and marketing strategies for the MBC to consider implementing such as bespoke collaboration with secondary schools or creating short competitions etc.
Raphael Dennett, an entrepreneur and presentation expert, delivered an impressive and inspirational talk on ‘how to present’ offering pupils numerous tips and advice. The pupils’ presentations and propositions were of excellent quality and demonstrated their enthusiasm for learning and working with a real business scenario.
“The context of the Mount Batten Centre was one that students could understand and relate to customer needs. Student confidence grew throughout the day and their abilities to communicate and work with previously unknown peers and adults were certainly enhanced. We are keen to build to stronger links with Futures Entrepreneurship Centre at the University and we are very grateful for their support on Enterprise Day” Clive Deacon, Business Studies, Ivybridge Community College.
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