Business competitions are a mutually beneficial way for students and organisations to work together. The competitive element adds excitement to the learning experience and the results have a positive, tangible impact on the business.
Furthering the University’s enterprise mission:
- students gain invaluable business and employability skills such as: commercial awareness, networking, project management, presentation, ideas generation, and professional communication
- participating businesses gain a wealth of information and ideas from numerous, talented, trainee consultants to help them achieve their business objectives.
How does it work?
- Futures and the participating business agree on a real business challenge that will benefit the business.
- Futures creates the marketing materials and promotes the competition to Plymouth Business School students.
- Students apply to participate and Futures short-lists the applications.
- An event is held by the client at the beginning of the competition to provide the entrants with the necessary information.
- A member of staff from the business is available throughout the competition duration to answer additional questions via phone, email or face-to-face.
- Students submit their results, in the agreed format, by a certain date.
- A panel, consisting of members of staff from the business and Futures, assess the students’ work.
- The best entrants are asked to give a presentation to the panel.
- A prize giving event is held by the client at the end of the competition.
- All entrants receive a certificate of participation.
- The client provides the finalists with prizes, LinkedIn recommendations and references on request.
- The competition is featured on the University webpage and a press release created.
Michael Spiers business competitions
Students from Plymouth University were given two great opportunities to hone their skills whilst working with one of the South West’s most highly regarded companies. Michael Spiers Jewellers is the region’s destination retailer for exclusive jewellery and watches. It is a family owned business which was founded more than 60 years ago, has locations across the South West, with showrooms in Plymouth, Truro, Exeter and Taunton, and is recognised as an award winning organisation.
Michael Spiers held two business competitions and the challenges set were:
- Year one: research and creation of a marketing strategy focussing on the ‘under 30 years old’ target market.
- Year two: analysis of competitors’ use of e-commerce and digital marketing, and the creation of a related marketing strategy.