Knitted creature develops leadership programme

Who is this little knitted creature and what has she got to do with the leadership programme?


“Jemima” the doll was the inspiration behind the transformation of waste collection services, to ensure 7 day coverage across the city of Plymouth.  She was used as part of a series of creative exercises, to stimulate fresh thinking about a key business priority for Street Services concerning effective Waste Management services.

Developing Futures, led by Sybille Shiffmann (here at Futures Entrepreneurship Centre) co-created a Leading Enterprise and Innovation programme with 4 Directorates at the authority.  Not only did “Jemima” aid thinking about more effective waste management, Street Services and other customer services she also went on to devise 11 enterprise and innovation proposals to organisational sponsors, many of which were developed further within the existing business, or developed for commercial application.

Sybille Shiffmann 


It is a customised programme, offered to leaders, seeking to create a Brilliant Co-operative Council. This Enterprise Leadership Programme invests: time, personal development, support and faith in some key people within the organisation, who lead each cohort’s incubator projects. The programme uses different enterprise models and leadership development frameworks to maximise the learning outcomes and enhance participants’ interpersonal and flourishing skills and empower them on their journey of ‘innovative’ leadership.

Entrepreneurial leaders are individuals who, through an understanding of themselves and the context in which they work, act on and shape opportunities that create value for their communities through their organisations. Such value also recognises the positive impact on the natural environment.

I hope our Jemima story inspired you on your own journey of creativity, leadership or entrepreneurship. I would like to finish this post with a quote from John C. Maxwell “A leader is one who knows the way, goes the way, and shows the way”.

Thank you for reading our post. If you would like to get in touch please do not hesitate to contact us.

Sybille Shiffmann delivering presentation 




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