Last Thursday (8th October 2015), I helped organise and run an Enterprise Day at the Devonport High School for Girls.
The Real Business Challenge (RBC) is a national enterprise competition for students who are in Year 9 or Year 10. The RBC is designed to help students develop and demonstrate enterprise skills, and in particular to develop teamwork, problem-solving, creative thinking, leadership, financial capability, and business acumen. It is also linked to the curriculum and challenges students to work in teams to tackle a business task set by Coca-Cola Enterprises. For this year’s challenge, Coca-Cola Enterprises is working with two charities: Keep Wales Tidy and Keep Scotland Beautiful. These registered charities are dedicated to caring for the environment.
This year’s task is to come up with a new healthy juice drink brand that has ethics at its heart. The girls have to make sure that their product is original, has an original brand name, logo and slogan. They also have to make sure that they research soft drink market, identify the gap in the market and research competitors. They have to choose two key ingredients for their drink, analyse their nutritional benefits and explain why their drink and taste would stand out. Further they have to research and analyse how sustainable their new juice drink is, by identifying and investigating the whole supply chain, packing and sourcing of the materials and resources. Having ethics at the heart, they have to choose a local community initiative or charity to which they would donate a proportion of their profits. It must be a local community initiative or charity that supports the aims of Keep Wales Tidy and/or Keep Scotland Beautiful.
During the day the girls came up with many original ideas for a new healthy brand drink, created catchy slogans, designed extraordinary logos and thoroughly researched all tasks set by the challenge.
I have decided not to reveal any of the girl’s ideas or share any of the images of the designs or logos, to make sure that their ideas remain unknown to the public until the national submission day and the regional final in March 2016.
I wish girls the best of luck and I am sure their hard work, originality and creativity will take them once again to the regional if not to the national stage.
In the words of the Head of Business and Enterprise Deirdre McMahon
“DHSG was delighted to partner with Plymouth Business School to hold the Coca Cola Business Challenge for Year 9 students.
Throughout the day Elena and her team were instrumental in encouraging our students to show their entrepreneurial skills. The task was set by Coca-Cola Enterprises and students were asked to develop a new healthy juice drink which focussed on ethics. Plymouth Business School created a programme which gave the whole year group an opportunity to develop their teamwork, financial and presentation skills .The level of innovation and creativity from the teams in developing their campaigns was incredible! ”
In the words of the pupils:
“I enjoyed planning and inventing our product”
“I enjoyed presenting at the end, I felt as though I had achieved something really cool”
“I have learnt what basics you need to start a business and how much research you need to do”
“I have learnt to manage time and how to present my ideas in front of an audience”
“I have learnt how to work out profits including product cost, transport…”
Thank you for reading my post.